Cox For Governor

We introduced a strategy built on the insight that Utahns are proudly independent from national political trends—that they trusted their own communities more than famous endorsers.

That strategy led to a campaign called “Endorsed by Utah” allowing thousands of everyday Utahns to publicly endorse Spencer on Facebook, LinkedIn, and Twitter—ultimately becoming the strongest grassroots campaign in state history.

The dynamic and responsive nature of our advertising allowed us to micro-target sub-segments on issues they cared most about and update our creative in real-time across digital and traditional channels to chase performance.

On the final day of the campaign, get-out-to-vote efforts were executed and targeted based on Fluid’s statistical analysis showing which voters were the least likely to have seen our ads.