The Fluid Garage

We’re confident in our ability to supercharge growth—which is why we’re always interested in equity partnerships with companies that fit our investment criteria.

Unlike most traditional equity financing, an investment from Fluid comes with a commitment to provide more than just funding and advice. Our team brings cutting edge data science, statistics, data visualization, media buying, creative optimization and attribution modeling to accelerate your growth.

Not all companies are the right fit for the Fluid Garage. We focus primarily on consumer businesses where our involvement has the ability to dramatically improve the odds of success. That means we avoid markets with significant regulatory or technology risk. Unlike the traditional venture model that looks to hit a single home run to offset a lot of strikeouts—we expect the overwhelming majority of companies we invest in to succeed. We invest in companies at any stage of growth and provide patient capital which means we have the ability to forego liquidity indefinitely in the service of building a great business.

Interested in learning more? Reach out and we’ll have one of our partners contact you directly.