Quality You Can’t Ignore
Cameron Construction identified oil refineries as a significant untapped market for their services and needed a way to stand out amongst a bevy of competitors.
Knowing this was a hands-on industry, we chose to break through by passing on digital ads and online messaging. Instead, we created a physical ad that was tangible and personal.
Key decision makers at prime oil refineries received our heavy-duty wooden toolkits which were laser-engraved with Cameron’s core values. Rather than include an email address or URL, the kits offered a direct phone line to each refinery’s assigned rep.
In the end, this personalized direct mail campaign saw a 100% response.