Quality You Can’t Ignore

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The problem

Cameron Construction identified oil refineries as a significant untapped market for their services and needed a way to stand out amongst a bevy of competitors.

 

Knowing this was a hands-on industry, we chose to break through by passing on digital ads and online messaging. Instead, we created a physical ad that was tangible and personal.

The solution

Key decision makers at prime oil refineries received our heavy-duty wooden toolkits which were laser-engraved with Cameron’s core values. Rather than include an email address or URL, the kits offered a direct phone line to each refinery’s assigned rep.

 

In the end, this personalized direct mail campaign saw a 100% response.

That’s not all, folks.

Cameron Construction

What else can we do?

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