Phones. Tablets. TVs. Computers. After 2020 brought a year of remote learning, kids were less active and less social than ever. The culprit was no mystery: endless, addicting screen time. For parents looking for an antidote, we had a great solution that kids could also get into—a summer pass to CircusTrix parks.
To deliver our message, we tapped into parents’ disdain for screens and dramatized the insight with spectacular video and dynamic ads, giving a new meaning to “Summer Break.” The campaign resulted in the highest number of online enrollments in the company’s history… and happier, more active kids across the country.