Years of Storytelling
As a family-owned dealership with a single location, Ed Kenley Ford needed to get creative to keep up with the big-name dealerships along the Wasatch Front. So, they came to Fluid.
Instead of emulating competitors, we developed a differentiated and memorable brand around key benefits of shopping with the “little guy,” like their lifetime warranty and one-on-one service. And we made it fun.
Years of this signature storytelling style across traditional and digital media have steadily increased sales and ultimately cemented the “Ed Kenley” name in the minds of potential customers.