Remember Your P’s and Q’s, Your ABC’s and Your SEM’s
You’ve probably heard PPC or SEO plenty of times before, but are you ready to remember another acronym? SEM, or Search Engine Marketing, is the umbrella that the other two efforts fall under in order to gain site traffic.
Pay Per Click (PPC), or Cost Per Click (CPC), allows advertisers to pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site rather than attempting to rank organically. Search Engine Optimization (SEO) is simply making sure that your website is found when online searches are performed. SEO is a constant battle for rank, with the end goal of climbing to the top of the front page.
Search Engine strategies require a diligent effort to remain relevant, and with constant moving parts, algorithms and competition, it can be a full-time commitment. That’s why our SEM team at Fluid is prepared to take on the task, keeping a watchful eye on your efforts and ensuring that you always have the most efficiently working campaigns running for your site. Whether you’re an online store or local service business, your company will benefit from an intelligent SEM campaign.