Get Ready to put on your Thinking Cap
With the large amount of digital information we have available to us in this age, we’d be crazy to not take advantage. After all, we don’t want to waste our money, efforts or especially our time. With analytics, we can find what resonates with our visitors that encourages them to engage and consume the content we put up.
Analytics and attribution analysis is more than just seeing how many people visited a site. It helps us visualize the viewer’s path. By measuring our analytical goals, we can see where people drop off and where to tweak content to guide them back to the conversion path. Another (and probably the best) reason to make sure your analytics is hooked up and reporting correctly is so that we can visibly see which marketing effort is making an impact – and which is not. That way, we can make sure that the money you are spending is actually worth all the effort.