Search Engine Marketing
Remember Your P’s and Q’s, Your ABC’s and Your SEM’s
You’ve probably heard PPC or SEO plenty of times before, but are you ready to remember another acronym? SEM, or Search Engine Marketing, is the umbrella that the other two efforts fall under in order to gain site traffic.
Pay Per Click (PPC), or Cost Per Click (CPC), allows advertisers to pay a fee each time one of their ads is clicked. Es...