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Digital Marketing

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Account Based Marketing

Reeling in the Big One

While lead generation casts a wide enough net to feed a village, it doesn’t do much for getting the big kahuna on the hook. This is where ABM comes in handy. ABM can help you take high-producing accounts and sell them on more of your services, which turns into a win-win for both you and your target. ...
Lead Generation

Sheep Dogs Would Be Proud of Our Herding Skills

The wide world web is huge. No one knows that better than us. So when it comes to finding your audience in the wide open space and herding them toward your site, knowing where to start requires more than just sending out hopes and wishes. ...
Search Engine Marketing

Remember Your P’s and Q’s, Your ABC’s and Your SEM’s

You’ve probably heard PPC or SEO plenty of times before, but are you ready to remember another acronym? SEM, or Search Engine Marketing, is the umbrella that the other two efforts fall under in order to gain site traffic.   Pay Per Click (PPC), or Cost Per Click (CPC), allows advertisers to pay a fee each time one of their ads is clicked. Es...
Analytics and Attribution Analysis

Get Ready to put on your Thinking Cap

With the large amount of digital information we have available to us in this age, we’d be crazy to not take advantage. After all, we don’t want to waste our money, efforts or especially our time. With analytics, we can find what resonates with our visitors that encourages them to engage and consume the content we put up. ...
Content Marketing

Giving the People what they want

Here at Fluid Advertising, we don’t believe in creating anything that no one wants to read or see. Instead, we stick with the saying “Content Is King.” Because we know that making content for content’s sake is not the path you want to go down. ...
Social Media Marketing

Connect the Dots – to Your Audience

Nowadays, people don’t just turn to social media to keep up with their family and friends. They also turn to these platforms to research more about a company and their products, keep up with what issues their local politicians are discussing, or even just enjoy the artwork their favorite brand or publication comes up with. So why are these seemingly casual sites becom...

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