HERE IS WHERE WE PUT OUR THINKING CAPS ON.
We’re not real big fans of throwing spaghetti on the wall to see what sticks (we just can’t bear the thought of all those lonely meatballs). Instead, we prefer to take a more calculated approach when it comes to maximizing your advertising and marketing dollars. It’s an approach that starts with a lot of research, fact-finding and discovery. Because we want to know who your audience is, how they think, what matters to them and what problems they face so that we can develop messaging that will appeal to and resonate with them — which will in turn allow you to make sure you’re not wasting a single impression (a.k.a noodle).
Once we get our strategic messaging down, then we look for the right marketing channels to implement that message based on your budget, goals and needs. Here is where we prefer to outthink your competition rather than outspend them: We look for marketing channels that are designed to get you the most ROI and make strategic sense for your brand. In other words, we’re not going to turn on Facebook ads simply because everyone else is doing it. We’re going to turn on the channels that will put you in front of the right people at the right time. Combine that with a compelling strategic message and the results will speak for themselves.
Our strategic capabilities don’t stop there, though. Once we initiate a campaign launch, we watch it the same way a dog watches a squirrel in a tree — which is to say we’re constantly tracking your campaign performance to gain insights and find ways to improve your results across the board. See, we know that advertising and digital marketing may not be a perfect science, but our strategists are armed with enough experience, know-how and drive to get it as close to one as possible.