WHAT’S THE OPPOSITE OF A PAGE TURNER?
Because that’s what print advertising is all about. Every newspaper and magazine in the world is chock-full of advertising, and it’s our natural inclination as consumers to skip right over it as we search for that great new recipe or the “explosive interview” the cover promised us. To get your audience to stop for a second and take notice of your brand, to truly stand out amongst the most cluttered media channel of them all, your ad has to be different. It has to surprise, to make us go “huh,” and entice us to pay attention and put that article on hold for a second.
At Fluid, not only does our creative team have more print chops than a jiu-jitsu master, but our account and strategy teams will make sure to get you in the right publications at the right time to ensure the right people will see it.