MASTERS IN THE ART OF DISTRACTION
Outdoor advertising is first and foremost about grabbing your audience’s attention, drawing their eye, activating their mind and essentially distracting them from what they’re currently focused on — even if just for a moment.
Doing that requires us to push the creative envelope and concoct some visually arresting imagery and provocative messaging that complement each other better than Stockton and Malone. It requires us to tinker and toy with the media, reimagining what a billboard could be. It requires us to embrace simplicity and single-mindedness. Basically, it requires us to be at our absolute best creatively and strategically. So it’s a good thing we’re pretty much always at our best.