WE ARE NOT A TRADITIONAL BANK
TAB Bank told us that they didn’t want to look like a bank. They found a niche working with the trucking industry and were able to take that experience to other markets to help businesses grow and stay alive. There is nothing typical about TAB Bank. Naturally, their website needed to reflect that to their customers.
HELP TAB BANK SHOW THEY ARE UNIQUE
Fluid approached this problem by creating a new and unique user experience. We first helped users identify themselves and their needs. Then, we showed them the customized ways TAB Bank can help their business.