Spendvesting with TAB Flow
TAB Bank created a whole new way to reward their members and help them build wealth. So new in fact, that people would need to be educated about how it works. How do you quickly explain the complexities of a product that ties a consumer’s daily spending habits to investments in the stock market? And how do you make that explanation compelling enough to excite our target audience?
A product as inventive as TAB Flow was worthy of inventing a new word to describe its power—something memorable that explains the essence of what it offers in just three syllables: SPENDVESTING. We spread the good word about SPENDVESTING far and wide.