Spendvesting with TAB Flow

The problem

TAB Bank created a whole new way to reward their members and help them build wealth. So new in fact, that people would need to be educated about how it works. How do you quickly explain the complexities of a product that ties a consumer’s daily spending habits to investments in the stock market? And how do you make that explanation compelling enough to excite our target audience?

Play Video
TAB Flow Spendvesting - Tacos!
Play Video about TAB Flow Spendvesting - Tacos!
Play Video
TAB Flow Spendvesting - Tacos!
Play Video about TAB Flow Spendvesting - Tacos!

The solution

A product as inventive as TAB Flow was worthy of inventing a new word to describe its power—something memorable that explains the essence of what it offers in just three syllables: SPENDVESTING. We spread the good word about SPENDVESTING far and wide.

TAB Flow Billboard
TAB Flow Spendvesting - All the Tacos
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TAB Flow - Times Square Billboard

That’s not all, folks.

Cameron Construction

What else can we do?

Cameron Construction

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