BD is a global medical technology company that manufactures and sells medical devices, instrument systems, and reagents.
BD VeloCath™ Intravascular Catheter is designed for emergency physicians, intensivists and anesthesiologists in need of rapid vascular access when neither peripheral access in the arm nor a central line in the neck are an option.
Fluid was tasked with the execution of a photoshoot, including lifestyle and product shots, to promote the product launch of BD VeloCath™ IV Catheter.
Fluid created the design and provided copywriting of various marketing materials such as a brochure, a sales playbook and digital collateral. The goal was to promote the product launch of BD VeloCath™ Intravascular Catheter. In line with the product launch, Fluid created a playbook for the sales team to learn about the use and benefits of the BD VeloCath™ IV Catheter.
In line with the product launch, Fluid created a short brochure to promote the new VeloCath™ IV Catheter.