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BD Medical

Educational Brochure


BD is a global medical technology company that manufactures and sells medical devices, instrument systems, and reagents.

Fluid was tasked to support with the design and copywriting of various marketing materials such as an educational brochure for the sales team. The goal was to promote the product launch of Cue™ Needle Tracking System.

This system is a needle guidance technology that creates a virtual display of needle trajectory on an ultrasound screen. This assists clinicians and nurses in directing the needle down to a target vessel.








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