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YouTube scraps 10-minute time limit

24 Oct, 2008 McKell Naegle

Big news!

YouTube used to have a time limit on the length of video it would allow. Gone are those days . . .

Now you can upload larger files and they will have full episodes of some of the series from the 70s, 80s, and 90s to keep people at YouTube and away from network sites and other places like hulu.

Stay tuned, the video wars will continue . . .

For more, click here.

Google-owned YouTube has tossed aside its 10-minute-video limit rule. It is running full-length episodes of TV shows, starting with a test of three CBS-owned shows: Star Trek, MacGyver and Beverly Hills, 90210. The moves are a response to competition from sites offering full-length videos including Hulu, Veoh and blip.tv, which are gaining traction with viewers.

“YouTube is a clip culture,” says Jordan Hoffner, YouTube’s director of content partnerships. “But we saw that there was a demand for longer form, and a market that’s growing, so we decided to try it.”


YouTube announced recently (July 2010) that it has increased its upload limit from 10 minutes to 15 for non-partners.

So why add the extra five minutes now?

On its blog, YouTube says it is upgrading its copyright protection tools of late–known as the Content ID system (which lets copyright holders have more control over their content).

That makes it harder to upload parts of TV shows and movies without permission.

Are you glad they added 5 minutes on to bump it to 15? Will that change what you upload?

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