Our website uses cookies.

Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Privacy Policy.

Why your business should be on Facebook

1 Mar, 2013 McKell Naegle

Chances are everyone you know is on Facebook. If you are like me, your grandmother is on Facebook, and to make it worse she comments on your status updates. Everyone these days is looking to have a meaningful engagement on Facebook, whether it be with friends, family or even businesses.

Here are a few statistics you may not have known: 80% of social network users prefer to connect with brands through Facebook. 58% of Fortune 500 companies have an active Facebook account[2]. And the average media site integrated with Facebook has seen a 300% increase in referral traffic[3].

Are you beginning to see the importance of putting your business on Facebook? Consumers are seeking out your company like no way in history.

One of the greatest advantages about being on Facebook is getting immediate real-time feedback. Which products do your customers like the most? What is preventing them from purchasing more? What are a few ways that your products can be improved? These are all questions that can be answered in real time from real consumers. American Eagle added the “like” button next to every product on its site and found Facebook-referred visitors spent an average of 57% more money then non-Facebook-referred visitors.

If your customers have taken the time to find you on Facebook, they are already telling you of their loyalty. For example, I took my wife for a night on the town and we ate at the best sushi place I had ever been to, called Wasabi. In their restroom, among their awards and great reviews, they had the all-too-familiar yet subtle Facebook button badge. Before I even arrived home, I had found their company page on and liked it.

People deserve to be rewarded for their loyalty. The people that find you on Facebook are the cream of the (customer) crop. Offer a coupon, or perhaps a discount or a giveaway, only to your followers,. This will create positive user engagement, a buzz for your brand.

Facebook isn’t going away, like many had initially thought might happen after their IPO. If your brand isn’t on Facebook, you can bet your competitors are. Perhaps you should take the money you spend on a Yellow Pages ad and put it directly where people are already searching for you—Facebook.




[1] Facebook Marketing Statistics You Need To Know – Kevin Jorgensen

[2] 99 New Social Media Stats for 2012 – Care Pring

[3] Why Integrate Facebook Into Your Business – Laurel Papworth

Also check out...

26 May, 2017 Melissa Dallof

Stock Photos: The Love-Hate Relationship

27 Mar, 2017 Kayla LeFevre Creativity

Don’t Sweat the SEO Stuff: How to Be a Writer in an SEO World

16 Jan, 2017 Alex Naylor

Pantone’s Color of the Year for 2017

Want to hit a button?

It's just a harmless contact page.