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3 tips for smarter marketing

6 May, 2010 McKell Naegle

Have you heard the definition of insanity?

“Doing what you have always been doing but expecting different results.”

Well, in marketing you must change things up to see different (and better) results.

Below are some tried and true ideas to consider dropping into your marketing mix.

Customer Appreciation
It can be easy to take customers for granted. That’s why hosting a special Customer Appreciation Sale or Day will help you stand out.
A business recently hosted a private customer-only sale and made more profit on that day than he typically does in a month! Remember who keeps your doors open, and appreciate them in a genuine fashion.

Birthday (or Anniversary) Rewards Program
Let your customers know you appreciate them by sending a personalized note to acknowledge their birthday (or anniversary from when they first used your services) featuring a special birthday-only discount or offer. It builds customer loyalty over the years. Fluid can provide lists with peoples birthdays that you can mail if you are interested in garnering more customers.

“Happy Hour” Pricing and Events
Eating establishments do this, so why can’t other businesses? As a medispa, why not have a happy hour on Friday from 5 pm to 9 pm with live music, food, and entertainment on a monthly basis? Come up with promotional ideas like this, advertise via direct mail, email campaigns, and social media, and watch the leads build.

Fluid Studio can assist you with planning and executing these types of smart marketing events.

Have you done something similar with great results? Let us know in the comments below!

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