Our website uses cookies.

Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Privacy Policy.

The Story Behind The Obama “O”

10 Nov, 2008 McKell Naegle

The campaign: Obama

The tactic: A campaign logo that conveys – and spreads — the brand message without words.

The Obama logo was created early in 2007, through a collaboration between Chicago firms Sender LLC and MO/DE. Chief Obama strategist David Axelrod gave the agencies a mandate: design a logo that would evoke “a new sense of hope,” as he told the Chicago Business Journal. The agencies worked quickly, and on February 10, 2007, when Obama officially announced his candidacy, the newly minted logo was already emblazoned on his podium, along with thousands of signs waving in the arms of devotees.

Read more . . .

Also check out...

Want to hit a button?

It's just a harmless contact page.