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The Brand Who Lived

13 Jul, 2011 McKell Naegle

Swoosh. Golden Arches. Lightning Bolt. All of these objects were once nothing, but now prove to be some of the best branding of all time.

There are not many people in the world today who don’t know about “the boy who lived.” The Harry Potter name has slowly crept into more than just a book series. Video games, movies, toys, clothes, and even a new theme park all give homage to this larger than life character created by J.K. Rowling.

Over 250 million books have been sold worldwide, ranking it third on the best-selling books of all times. The Harry Potter Series has been translated into 61 different languages.

So why is the Harry Potter brand still alive and well?

The brand has been allowed to grow with its readership. It has also been allowed to evolve with its consumers. While many brands fade because their consumers “overgrew” their product, Harry Potter continues to evolve to remain relevant and attractive to its target market.

Take a look at the evolution of the character, Snape. He is a villain in some characters’ eyes, although one of the most trusted characters (Dumbledore) always said to trust him.

What are your thoughts about the end of the series? Which movie (or book) was your favorite? Drop your answer in the comments below!

Click HERE to get a taste of what’s in the conclusion of the Harry Potter series in Hulu’s playlist of trailers and clips from Harry Potter and the Deathly Hallows: Part II.


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