Laying it out
Social medial: who doesn’t have it? From small businesses to large corporations, people are tweeting, posting, and liking away. Starting in the wee hours of the morning and ending in the late hours of the night, the posts are always flowing. If you are a part of international businesses, the newsfeed never actually stops. Being a part of the constant flow keeps your company up to date and in the know.
When deciding to use social media for your business, knowing who you’re marketing to and what content you should market are the two pieces of crucial information you should be aware of. So, with that said, here are a few statistics about the social media market:
Not surprisingly, Facebook is the leader in the market with a 68.5% share. After a huge gap, LinkedIn follows at 15.6%, which is closely followed by Twitter’s 12.2%.
Facebook has 1.23 billion monthly users and of that, 945 million are mobile users. The 18-29 age group dominates the user age brackets.
LinkedIn has 313 million users. More than 3 million different companies across the world have LinkedIn pages. The 30-49 age category is the largest user group, closely followed by the 50-69 age group.
Twitter has 645 million users, with 115 million of them being active monthly, the most active age group being that of 18-29.
The statistics could be a never-ending list, but those few give you an idea of the market size you can reach through the three most popular social media channels for businesses.
Now we know how many people are accessing the different news feeds, but what are you supposed to post that will drive users to your company and products?
The content of a social media post, as we’ve all heard over and over again, should be engaging and pertain to both your audience and your company. Major faux pas that companies are guilty of are pushing too many posts about liking content, pushing non-followers to follow their page, and making posts with a lack of personality.
Engaging your audience with a touch of personality makes each tweet or post feel more personal and less robotic and generic.
Every post you make deepens the impression that people have of your company. The content of those posts can lead people to think one of two things: 1. The content is completely relatable and they love following you or 2. Your company is being pushy and robotic, which leads to consumers not wanting to support you.
Remember, take careful consideration into what you post, and post a variety of things to keep your followers following.
Once you’ve figured out the route you want to take with the content of the postings, pay attention to your followers. Listen to what they have to say and if they have any suggestions, take them into consideration. Reach out to people who voice concern or share an idea for improvement. Often, negative feedback can be more beneficial because you become aware of what you should be focusing on fixing as a company.
There are several great websites, such as Hootsuite and Tweetdeck, that allow you to see and track what people are talking about in regards to your company. Keeping track of your followership, receiving both positive and negative feedback, and monitoring your overall company benefit from using social media are all crucial to grow.