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Social Media Marketing

13 Jan, 2009 McKell Naegle

How to use sites like MySpace, Facebook, YouTube, and Flickr to grow your business

social

WHAT IS SOCIAL MEDIA?
Social media marketing is the process of promoting a site, business, or brand through social media channels by engaging and interacting with existing and potential consumers.

WHY USE SOCIAL MEDIA?
Cost
Compared to traditional marketing and media alternatives (e.g., television and radio, direct mail, outdoor billboards, etc.), social media is relatively inexpensive.
Reach
Social media has the ability to directly reach target audiences and demographics, drilling down to their specific current interests and past experience. Utilizing information willingly given by people on their personal profiles, you can “drill down” to the make sure your message is seen by the people you want to notice you!
Analytics and Return on Investment (ROI)
Marketing through more traditional media channels can take weeks and months to compile results. Using social media tools, you can create, distribute and track web, video, e-mail, and other viral media marketing tools immediately and show ROI so you can utilize your marketing dollars in the best ways possible!

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