In the past, social media for real estate has been forgotten. Today, it is more important than ever before.
Real estate can be a tricky business. To attract customers, you have to present yourself as an industry expert and build client trust. However, you also have to sell homes and move inventory. One of the most overlooked aspects of real estate is social media. Social media, especially paid social media, can be a great way to build an audience of potential home buyers, create trust and ultimately lead to more sales. Here are a few best practices when it comes to social media and real estate:
1. Become an online industry expert. One of the most important things you can do is to create a brand of trust. By posting relevant content, giving your customers the tips and tricks to make their home-buying experience better, and consistently engaging with your audience, you will have an immediate leg up on the competition.
2. Images, images, images. While pictures are important for any industry using social media, it is paramount to the success of your real estate presence. Home images do very well, and ads with multiple pictures of homes do even better. People want to see the homes and see what they’re shopping for. Images and videos are more important than ever before.
3. Post/schedule content at the right time. When are home buyers most likely to be on social media? Consider posting after work hours or during the weekend for open houses. Test different times, see what works best and reach your audience.
4. Focus on the right platforms. Find the right outlets for your business, but don’t stretch yourself too thin. Facebook and LinkedIn are important for any business, but Twitter, YouTube and Instagram are growing in popularity. Choose the platforms that will maximize your impact without overextending yourself. Keep in mind that there may be industry specific sites you want to be on, such as houzz.com for the home industry.
5. Invest in social ads. Creating and directing budget to social media ads is a great way to grow your audience. One of the easiest ways to do this is to boost a post. Instagram, Facebook and Twitter all allow you to easily boost a post from your mobile phone. Do you have a great new home? Is a post doing really well? Boost it for a few dollars and reach a larger audience. A small budget can go a long way.
These are just a few ways to get you started with social media for your real estate business. Remember to start small, build a relationship of trust with your audience, and keep trying new things and see what works. While real estate had primarily been a face-to-face industry, social media and a strong online presence is becoming more and more important every day.