For businesses trying to reach an audience between the ages of 13-24, Snapchat might be a godsend. It’s an image sharing app that’s especially popular with Millennials and Generation Z, and with the advent of its new “Discover” feature, it’s become very business friendly as well.
Back in January, Snapchat introduced the new Discovery feature. It’s a part of the app that allows editorial teams to share content directly with users. However, Snapchat isn’t a tool that’s being used by many businesses. To help you get ahead of the competition, we’ve compiled a list of tips and tricks for businesses that are interested in using this fun and effective tool.
Back in the summer of 2014, Sour Patch Kids partnered with Logan Paul, a social media influencer, to try to promote their candy to teens. The plan was to promote their candy by snapping pictures and videos of Logan and the “Blue Kid” pulling pranks all around New York City over a period of five days. The campaign was a success, resulting in 120,000 new Snapchat followers, 26,000 screenshots, and 1,900 mentions of the campaign on Twitter. Partnering with people that are already big influencers acrosssocial media channels can be an incredibly effective way of improving brand awareness as well as increasing your brand’s voice and personality.
Use for Promotions
Grubhub, a website for ordering food online from local restaurants, is particularly good at using Snapchat for promotions. Recently, they used the social media platform to find a new intern with “Snapchat skillz.” They’ve also used the platform for contests, giveaways, and discounts. By interacting with their followers in the same way that their followers interact with each other, they’ve created a unique brand voice for those that snap them.
Make it Personal
People are more likely to connect with businesses that seem genuine and real. Snapchat offers a unique opportunity for companies to show their humanity by giving behind the scenes clips of office life and company culture. The clothing company Free People does this by hosting a session called Question Wednesday, where they ask their employees questions like “If you were an alien, what would you look like?” or “What was the first concert you went to?” They also give followers a sneak peek at new collections, ask their fans about weekend plans, and show clips of office life.
In the end, the most important thing an advertising agency can do is make sure they understand their audience. When directed towards the right group of people in the right way, Snapchat can be an incredibly effective way of reaching a generation of people that aren’t normally reached using traditional marketing methods.