LinkedIn has reached 300 million followers and is growing by the day. This incredible social platform gives the opportunity for companies to share relevant and useful updates, hire top talent, and show off their services and products. That’s why it’s crucial that all business-to-business companies create a company page, which is simple and free. Here are a few tips to setting up and creating a compelling company LinkedIn page.
- Create a personal LinkedIn account
Before you make a company page, you need to make sure you have a personal account first and adhere to all of the LinkedIn requirements for creating a company page. LinkedIn requires your true first and last name when creating a company account. This means that business names, groups, pseudonyms and other characters will not be accepted.
- Create a company page
On your home page of your personal LinkedIn account, hover over the “Interests” tab and select “Companies.” From here there will be a box to the right that will say, “Create a Company Page.” Below this you will hit “Create,” then click “Continue” and enter in your company’s information. When creating a company page, you must enter in your company description and website URL.
- Have a compelling cover photo
Your company’s cover photo will be one of the first things visitors see when they visit your page. That’s why it’s crucial to have a compelling photo that captures their attention. You want to make sure that your cover photo isn’t just a pretty picture on the Internet. Have a call to action, show what you do, and capture people’s attention so they want to take a closer look at your content and scroll down to the bottom of your page to read your company’s summary.
- Create a showcase page
LinkedIn recently got replaced their “Products and Services” page with a “Showcase” page. Even though the “Products and Services” page is gone, that doesn’t mean that you can’t still promote your products and services. A lot of companies like Microsoft have used showcase pages as an extension of their company pages. Branch out with different showcase pages to show your audiences what services and products you have to offer. To create a showcase page, click the “Edit” menu on your company page and select “Create a Showcase Page.”
- Ask for product and service reviews
After you publish a showcase page, LinkedIn members can go on and publish reviews on your updates. Don’t sit around and wait for reviews; ask people to write a review. You can then further publish the reviews on your website and blog. A written testimonial of your products and services looks great on your LinkedIn and website!
- Publish company updates
With any social platform, it’s important to keep your profile updated. Create compelling and click-worthy content to keep your viewers satisfied and up to date with your company. When a LinkedIn user follows your company, they will receive your updates on their dashboard. That’s why it’s important to keep them coming back and intrigued.
- Write a compelling “About Us” section
There are so many companies out there with LinkedIn pages, websites, blogs, and more. A lot of companies will offer the same service you do. That’s why it’s critical to create a compelling “About Us” section. What makes you different from other companies? Why should users want to work with you over others? These are questions you need to ask yourself when writing about your company. Catherine Fisher, a blogger from LinkedIn, just released a list of the top 10 most overused buzzwords found on LinkedIn profiles. You’re a “creative” company? Great—so are the majority of companies. Grab a thesaurus and let it become your best friend while creating your “About Us” section.
LinkedIn is a fabulous platform for business-to-business companies. As a company you can promote products and services, recruit top talent, and share updates about your business. We hope these tips will set a platform for you to create a compelling company page. Have a tip that has worked for you? We would love to hear about it in the comments below.