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3 Great Ways to Integrate SEO in Your Local Realty Searches

20 Mar, 2017 Alex Naylor

It can be difficult for realty professionals to get themselves in the SEO local realty searches and stand out from the crowded results.

Here are three great tips to integrate SEO towards local searches and stand out among your peers.

1. The National Association of Realtors’ Digital House Hunt study found that 69 percent of home shoppers who take action online begin with a local search term. A Google report from April 2015 found that Google searches containing “near me” have

For RF

increased 34 times the levels recorded in 2011. 

People are looking where they are first and it is growing exponentially every year. It is important to be able to reach those potential clients and use the tools available in the Google’s SEO tools to make your website pop among the sea of searches. So to ensure you rank higher for searches that are “near me” – mobile optimization is a safe bet.

2. As mobile devices have become daily tools of our lives, people are turning to them more and more. It’s no surprise that people turn to this technology to find what they are looking for. Google has found that 91 percent of consumers turn to their mobile devices.

Because of this, Google has changed its search algorithm to reward businesses with mobile-friendly sites, so it’s important to make sure your website is optimized for mobile. Google’s Mobile-Friendly Test and Webmaster tools  help to self-evaluate. If the site is unresponsive to mobile devices, then you are driving away the majority share of internet traffic.

Social media has now become a major marketing outlet as well. Tying your website to a multitude of social media outlets helps to expand your network and outreach to potential clients. The more you can tie to your website the more likely you will be seen.

3. The BrightLocal’s 2014 Local Customer Review Survey involved over 2,000 consumers and found that 88 percent of respondents read or used reviews to determine the quality of a local business. Every day, people are relying on their peers to make help make their decisions. This is especially the case when a big purchase such as property is involved. Here are some steps to help improve your site and search results:

  • Ranking

Ranking refers to the position at which a particular site appears in the results of a search engine query. A site is said to have a high ranking when it appears at or near the top of the list of results.

  • Keywords

Keywords are the primary terms and phrases in your web content that make it possible for people to find your site via search engines. If these keywords are optimized to search engine standards, you will stand out and be on top of your local search results. Using simple tools such as Google Trends can help you get an idea of what terms potential leads are using.

  • Link Building

Link Building is the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between pages on the internet. You can find more information about link building here.

It can be difficult to navigate the search world and especially in the local market. By knowing that people are using their mobile devices more each day, being able to optimize your website to those standards and making sure your site is ranked higher through keywords and link building, you can rest assure that you will stand above your peers.

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