You have a well-designed and informative website, and you can’t wait for those customers to start rollin’ in. Sometimes we think that’s everything we need and it should move organically.
But suddenly you face new problems. Did you turn on all the internal switches so potential customers can find you on the SERP? It’s hard to stand out, especially when we are constantly saturated with advertising.
Search Engine Optimization, or SEO, will help you to improve your online visibility.
What Is SEO?
I giggle every time someone asks me, “What’s SEO? But in plain English, please.”
Simple: Imagine an iceberg. The tip will be your website, but what makes it strong is the foundation, all that you can’t see – techy codes, snippets, rules, tags and all that fun stuff. Basically, SEO structures your site to send the right commands and guidelines to the bots that crawl your site and want to see your online popularity with other sites. I call this Online PR: Google want to see if you are a reputable source.
SEO is broken down into two big sections:
- On-Page SEO: This refers to the site elements that you have direct control over, such as sitemaps, htags, keyword strategy, content and others. I know this is a little overwhelming, so feel free to take a look at our SEO strategy for a better understanding! (I will link to an internal section of the website) – Kayla
- Off-Page SEO: Search Engines want to see what your relation is to other sites, ranking signals that take place on other websites around the Internet.
What SEO Means to You
Ok, so now you might be asking yourself, “What does that have to do with the home services business? Do I really need SEO to run my business?”
SEO is the single best strategy for affordable traffic growth. It doesn’t require a big initial investment, and it can often result in years of exponential growth with the right strategy.
Remember, if you have a great SEO foundation, then you can have your traffic steadily increasing within months. However, it does take time. This isn’t going to be a change overnight – it takes at least 6 months to see results.
At Fluid Advertising, we can craft custom SEO strategy for your company by studying your business, industry, and competitors. It helps us to define the keyword strategy that we want to rank for.
The Season Matters
Home service providers know why their business increases in the summer. For many consumers, the warmer months are a good time to relocate or move to a new apartment.
When summer starts, these home service providers have a tough time keeping up with demand. This means the real SEO work should happen during the slow season.
Let’s Work on SEO
When customer demand is low, use your free time to shore up your SEO foundation so you can ensure you’re found when searches increase. This means doing simple work like focusing on adjusting keyword strategy, producing consistent website content and other SEO considerations. It also means updating and managing your listings to confirm that your phone number and address are listed correctly, and making efforts to manage your online reputation as it’s reflected in online reviews, testimonials and the like. Let’s put most of the efforts on on-page optimization.