“The man who stops advertising to save money is like the man who stops the clock to save time.”
– Thomas Jefferson
In these difficult economic times, it is important to keep your economic engine running by continuing to plan for and carry out effective integrated marketing and advertising strategies.
Many companies are cutting back; most do not realize advertising has a cumulative effect, with each medium and campaign building on the previous and creating a stronger foundation for the next.
Do not be tempted to trim the fat and end up accidentally cutting into the muscle of your organization’s branding and awareness efforts. Keep your campaigns and programs consistent, steady, and strong, and you will weather this rough storm of economic uncertainty.