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Professionals Plan, Practice, Perform

14 Jul, 2011 McKell Naegle

Did You Know . . .

Companies with a Written Marketing Plan Average More than Double the Growth Rate of those that Don’t?

How does a written Marketing Action Plan amplify your success and make your business more professional?

A marketing plan is an arranged structure, a roadmap, or a guide to action.

It leads a business through the process of clearly and precisely determining the correct target market for your product or service, accurately evaluating and determining the target markets needs and wants, and taking action which communicates and fulfills these needs and wants better than the competition.

An effective marketing action plan should be a comprehensive, sequential, interlocking, step-by-step decision and action process.  A real-world business roadmap with landmarks or benchmarks that can be looked at and used as a guide as a company works its way through the daily clutter of emergencies and occasional drudgery of doing business.

Plan, practice, and perform.  I once heard Roger Staubach, a Hall of Fame quarterback in the NFL who played for the Dallas Cowboys, describe the difference between a professional and a good amateur.  He spoke of the Three P’s of being a professional.  Real professionals always plan, practice, and then perform.

According to Roger, in any professional sport an athlete or coach will first develop a plan, practice that plan, and then perform that plan on the field or in the competition.  Contrast this with the methodology of most companies whose Three P’s of marketing are Procrastinate, Pontificate and Put-it-off-again.

An amateur basically just shows up and performs as the best he can and generally fails to plan ahead.  Certainly the amateur does not document his or her plan.  Make a commitment to yourself to avoid remaining an amateur in your business.

A successful plan must be based on an accurate evaluation of the competition, the conditions and rules surrounding their performance, and an accurate assessment of one’s own strengths and weaknesses.

Successful coaches in any professional competition go into the competition with a written plan based on the most comprehensive and complete evaluation and strategy they were capable of developing.

If you want to attain your greatest potential success in business you must develop a written plan in the same way successful coaches and athletes do.  Just like any airline pilot, if you want to successfully get where you’re going in the most effective way, using the least time and effort possible, you must have a business flight plan.  Just like any vacation traveler who wants to save themselves from wasted time and effort, you must carry a business map to refer to, to guide your journey.

A written marketing plan is about increasing the odds for your success.  It’s about gaining leverage.  It’s about optimizing and getting the greatest results for your effort.  You cannot get the best leverage of your efforts without one.  You cannot gain your highest possible success without a documented plan.

Professional athletes and coaches, whose livelihood depends on their success; where the smallest of differences or winning edges gained can be the difference between victory and defeat, recognize this fact.  Any business owner, partner, or upper-level manager should recognize it too.

If you fail to plan, you…

If you know enough to finish the saying above, you know enough to do what you have to do.

Even if you simply sit down, think through, evaluate, strategize and write out your own  marketing plan for your company (or potential new product) you will greatly increase your odds for increaseds growth.  Or engage a proven professional such as Winning Edge Marketing to eliminate the learning curve.  Either way, put yourself in position to “double the growth rate” of your business and take some action on your written marketing plan now.

About the author:

Rich Webb is a Marketing Consultant, Writer and Speaker, and is President of Winning Edge Marketing and Tele-Help, an Inbound & Outbound Call center. He publishes the award-winning ‘Winning Edge Marketing’ ezine.  If you’re ready to explode your marketing, attract more clients, and have more fun in your business, get your FREE strategies and tips now at www.WinningEdgeMarketing.com.

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