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Post Recession Sales and Marketing – It’s over, now what?

27 Oct, 2009 McKell Naegle

I subscribe to a weekly newsletter from GO-TO-MARKET STRATEGIES and with improvements in parts of the economy, I thought the following article had some good thoughts:

Post Recession Sales and Marketing—It’s over, now what?

Hopefully you read our recession marketing research and took our advice to continue (or even increase) your marketing throughout this most recent recession. You did didn’t you?

As the recession now comes to an end (and it has by most experts’ opinion), you must step back and plan your next steps carefully. As the above mentioned research shows, this is the time that separates the winners from the losers!

Here are three key things to consider as you revisit your sales and marketing plans…post recession:

  1. The competitive landscape has likely changed. Your competitors may have changed their business models, pricing levels, and brand position strategies…or they may be out of business all together. Now is the time to conduct a thorough competitive study to ensure you fully understand how the recession has changed the landscape. 
  2. Selling value is even more important than ever. As the economy improves, so should budgets. Still, a prolonged recession has changed buying behaviors and buyers will be looking for ADDED value in every purchase they make. 
  3. Relevance, specifically brand relevance, should be a huge priority. Making sure the products you offer, and the messages you use to offer those products, are relevant is of paramount importance in this economy. Question: “How relevant are you (and/or your products) to meeting your customer’s current needs?” Be honest. Not sure? ASK them! 

It’s going to take some time to see growth in our economy, but follow the above advice and you’ll be one of the winners!


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