“A refreshing and revitalizing shade, it is symbolic of new beginnings.”
– Leatrice Eiseman, Executive Director of the Pantone Color Institute
Every year, the Pantone Color Institute comes out with the Pantone Color of the Year. In 2016, the color of the year was Rose Quartz (13-1520) and Serenity (15-3919). Their team spends countless days and nights examining design, fashion and art trends to determine which symbolic color to select, knowing that the color chosen will serve as the theme and mood for the upcoming year.
Many of us color-obsessed designers anxiously wait for this big reveal, which is usually announced mid-December. It’s the equivalent of Star Wars geeks waiting for the next installment to enter theaters.
Yes, it’s a pretty big deal.
So before you open up a new window and Google search the Pantone Color of the Year for 2017, I will save you the extra steps and tell you. The color of the year for 2017 is “Greenery” (Pantone 15-0343). The Pantone Color Institute refers to the 2017 color of the year as “nature’s neutral” and “a fresh and zesty yellow-green that evokes the first days of spring when nature’s greens revive, restore and renew.” Greenery can be paired with neutrals, brights, deeper shades, pastels, metallics and the 2016 colors of the year.
The color wizards at Pantone have spoken, or in this case, have planted the seed and now we watch it grow.