In the world of education, finding the right audience and the right message on social media can be hard.
Learn the best ways to use digital marketing for your company. Here are three tips to help you reach the right audience with the right message.
1. Segment your audience. Depending on your school, you probably have at least two distinct audiences, students and parents. When posting content, it’s important to decide which audience you’re targeting, as different types of content will appeal to different age groups. Create specific audiences for ads and boosted posts. In Facebook ad manager, you can create and save an audience. Create one audience for your students, and one for the parents. When you are running ads and boosting posts for your page, you can select the audience the content will appeal to.
2. Find the right platforms. This can relate to which type of audience you’re going for.
Facebook: This is the best all-encompassing platform, as you can reach both students and their parents. If you only have the resources for one channel, this is where you want to be.
Twitter: While this platform skews younger, it’s a good place to reach a wide audience. This is a good platform to post news and updates, as well as ads.
Instagram: Instagram is a good mix of both audiences. Sharing pictures and videos of things happening at your school, events, and student material is a great idea.
Snapchat: This is the youngest audience currently. If you have students who use Snapchat, it can be a great way to reach them. Posting stories of things going on at school, especially content from the students, is a good way to engage on Snapchat. There are also many advertising options, such as Snapchat Geofilters, that can be a great way to enhance school events.
3. Find the right content. In general, videos are the most popular content. It’s important to test and find out what works best for you.
Videos: Focus on events and show what the school has to offer. This will help attract both students and parents.
Images: These can be the same as videos, but require less time to compile.
Platform specific content: For example, Instagram stories, Snapchat filters, and Facebook live video. Make sure to harness the unique advantages of each platform.
These are just a few ideas to get you started with your marketing and the ability to reach a specific audience. Make sure to continue to test and try new ideas. The world of social media is always changing, especially when students are involved.