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Simplifying SEO and SEM—What You Need To Optimize Your Website

5 Sep, 2008 McKell Naegle

SEO, SEM, keywords, meta data, title words, social media; these are only a few of the things that you need to master before you can build a successful website that is optimized for search engines and allows them to easily find your site. Let’s face it—the internet is 90% filler, sites that people create just to say they have a website; it’s not easy for the average Joe to find what he really is looking for. Billions of people are fighting for that top spot in Google’s search rankings; it takes a lot of hard work and knowledge to get a high ranking and maintain a high ranking.

SEO (Search Engine Optimization) is the term for fine-tuning your web pages so that search engines can best access them. It can be a daunting task picking keywords, meta data, and title words that are just right. It requires a lot of research and testing.

Some people think like this: “I thought that all I needed to do was make a website, slap the address on my car, and watch the cash roll in!”

That is so last decade! Things have changed dramatically.

SEM (Search Engine Marketing) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). This is the best way to get noticed on the web and it’s big business. In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. Some of the largest and best known SEM vendors are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Online marketing can be a difficult world to break into and if not done carefully can easily eat up an entire marketing budget for the year and see minimal to no results. Just like SEO, it takes a lot of research and testing to get your advertising dialed in just right.

If you are not happy with the results you are currently getting from your website, you most likely need to optimize it to current web standards. You could be missing out on thousands of potential customers who are in need of your services but they just can’t seem to find you. We can provide you with a free report on your current web optimization and offer some effective tips on how to be ranked higher as a talented seo service company. SEO and SEM do not have to cost a lot to be effective; just work with people who know how to optimize correctly, and you’ll begin to see your site conversions increase dramatically!

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