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Online News Beats Newspapers!

15 Mar, 2011 McKell Naegle

For the first time, more people get their news online than from the newspaper. Okay so that probably isn’t a shocker to most of you. News of this news has been cropping up more and more recently.

The quickness at which you can devour news through a mobile device makes news surfing convenient and helps fill in the little holes of time you find in your day. An article here referenced a survey published by the Pew Internet & American Life Project, showing that nearly half (47%) of all US adults surveyed admit to accessing local news and information either on their mobile phone or tablet computer.

Pair that with this article on Mashable showing that, after taking a dive in the late ‘90s, “news consumption in the U.S. is on the rise again, thanks to the availability of news on online and mobile channels”

A survey of 3,006 adults found that the consumption of news from traditional sources, (newspapers, radio, etc.) has declined sharply, while the number of people receiving news from online sources rose from 24% to 44% over the last decade.

This has led to, as of the end of 2010, more people are using online resources to get their daily news fix. In another article over at Mashable, they relay the results of a survey conducted by the Poynter Institute. They found that 34% of respondents said they read news online within the past 24 hours and a full 41% said they get most of their news online. 10% more than those relying on newspaper.

In the 18-29 year-old demographic, a whopping 65% said the Internet was their main news source.

Poynter Institute also found the more ad dollars went to online outlets than to newspapers as well.

With all this news, maybe it’s time to start placing more advertisements for your business online. Maybe start beefing up your site with news of your own, and get found by updating your website to work fluidly with search engine optimization (SEO).

For help getting your news to the vast presence of online viewers, contact us here at Fluid Studio in Salt Lake City and start building a successful online presence.

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