For the month of September, Fluid focused on common marketing fears and misconceptions. The topics included everything from budget meetings to fighting spam. To finish off the month, we held a webinar focusing on a few topics. The webinar was hosted by Fluid’s digital marketing strategist Dustin Cederholm and digital marketing manager Jon Rodriguez.
Blending In vs. Standing Out
There is a time to lead and a time to follow. In the marketing world, there are many excellent ideas and campaigns that work. It’s important to learn from what has worked in the past and apply those lessons to your own marketing. There is no reason to reinvent the wheel every time. However, it is also important to put your own unique twist on these popular ideas. By making something your own, you will stand out while still being successful.
Budgets and Reporting
Reporting and budgets are not everyone’s favorite part of a business. They do, however, have a huge impact on the success and profitability of a business. Even if you have a failed campaign or have gone way over or budget on a project, there are things to learn. Learn from every campaign and improve for the future.
Know Your Customer
It is key to not only know who your customer is and what they like, but to make your customer feel important. There are many ways to reach out to your customers, such as: personal calls, annual surveys (the shorter the better), holiday gifts, and seeking reviews. It is important for both SEO purposes and people searching online to see that your company has online reviews. Ask your customers to review your business, and respond to them. You can often gain more from a negative review than a positive one.
There are many different marketing tools out there. Some of the most important include: Google Analytics, Google Webmaster Tools, and Google Trends. Google Analytics provides a great way to look at your website traffic and how it’s performing. Google Search Console is a service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. Google Trends shows you relevant search terms and what is currently trending. These tools, among other digital marketing services, are all very helpful and important to learn how to use.
In an ideal world, we would all have massive marketing budgets, with the ability to spend however and whatever we want. Unfortunately, most of us have to get by with a limited budget. The good news is that a limited budget doesn’t have to mean limited results. If you make sure your marketing is targeted and efficient, a small budget can go very far, especially with digital ads.
Often, people think that you have to put a lot of time and effort into a good marketing campaign. Luckily, this isn’t true. There are many marketing tools out there that both automate and track statistics. This makes it much easier to send and reply to emails, post social updates, and track conversion.
Any common marketing fears we missed? Comment below!