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How Nike created a successful online user community using Nike+

14 Nov, 2008 McKell Naegle

When I run, I run with the Nike+ kit to track my time, pace, etc.

When I sync my iPod, it also syncs the information to the Nike Plus site. The site is very robust, and Nike has done an excellent job at creating an online community of users that band together for races, competitions, etc.

This article talks about the site and how Nike has leveraged it to increase its brand equity.

Check it out here . . .

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