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Mobile Advertising Works!

11 Nov, 2011 McKell Naegle


It was recently reported that nearly 1/3 of Americans — 84.5 million people older than 13 — owned smartphones in August (Comscore).

What’s more, 43% of online adults told Google and Ipsos that they’d give up their favorite adult beverage for a month in exchange for internet access via smartphone.

They most often use their internet-connected devices at home, according to the Google-Ipsos study conducted in April 2011.

Want to see more. Check out the info graphic below.This helps us understand why mobile advertising works.


Why mobile advertising works infographic
Based on 5013 smartphone users.
Source: The Mobile Movement Study, Google/Ipsos.


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