Meet Ashley

She’s our new (kind of) CFO, number cruncher and runner of tidy ships. But what’s she like when she’s not nerding out over balancing budgets and reviewing expense forms with a fine-tooth comb? Let’s find out.

What brings you to Fluid? 

Family, stress, love of marketing and cool people of course! In reality, I am actually returning to Fluid. I worked at Fluid (mostly remotely) from about 2009-2015 helping to close the books each month and make sure the financials were clean and clear of any auditing issues. I left to pursue an opportunity at a large corporation. Earlier this year, the new management approached me about being an active participant in the firm. It took a lot of convincing and time for me to jump ship, but in the end, it is the work-life balance I have been missing and needing. My children are growing quickly and they require more of my time and attention. Fluid allows me to use my education and expertise, but also focus on my home life. I am excited for the opportunity to reconnect with Fluid and to be on-site this time. It will also be my only focus outside of family. I believe Fluid is an up-and-coming company that has a great team and culture. 

What’s your prior experience like? 

I try to learn and grow in every position I take on. I have spent the last 12 years focusing most of my time in manufacturing. I had the opportunity to learn and implement new processes to enhance efficiency and reduce waste in the manufacturing world with machines, materials, production storage and distribution. During those 12 years, I also worked in construction, flooring, cleaning and advertising — always as the accountant of course! I enjoy putting the puzzle together on the “book” side of the company and implementing appropriate procedures to improve processes and keep the accounting side clean. Prior to pursuing my career in manufacturing, I completed my Masters degree in Accounting at Brigham Young University and worked in public accounting for three years. I continue to maintain my Certified Public Accounting license.

What do you do for fun?

I enjoy spending time with my family, reading books and trying to relax (which rarely happens). I have four children, so most of my free time is spent helping with homework, reading to them, driving to activities, cheering them on, fixing meals and cleaning up after them, but I wouldn’t change it for anything in the world. As a family, we love the outdoors, especially water. We love to go boating, play at a beach, hike, ride bikes and travel.

If you could go anywhere in the world, where would you go? 

I enjoy taking the family on vacations to Disney, California, Lake Powell and an occasional sneak away to Mexico, just me and my husband, for a relaxing beach trip. I would love to travel to Europe, but it doesn’t sound very relaxing so my ultimate destination would be Tahiti to stay in one of those huts on the water. 

Ski, snowboard, neither or both?

Neither? I mean… I have spent time skiing… and it is better than snowboarding for sure! I grew up snowskiing, but I have not made time for it while I have pursued my career and raising four children. Three of the four kids now ski, so I guess it is time for me to get back up on the mountain. We do live in Utah — greatest snow on earth. 

Fashion was at its peak in what decade? 

You have to love the 80’s! Really every decade has some uniqueness and major flaws. I am not sure how pegged pants have returned to my children’s school, but I have shown them the art of a great pegged pant. 

What’s one thing you couldn’t live without?

In the current state of my life in all of its chaotic bliss, I often take comfort in a nice ice cold Diet Dr Pepper with some coconut crème! I figure if it keeps me calm and out of the loony bin, it is okay. I never drank soda until my third child. It is just something about that third child that made me think I was no longer in control. I also don’t sleep a lot at night with kids in and out of my room, so this is my caffeine of choice. So who needs a home or clothes, when you have Diet Dr Pepper. 

And finally, is a calzone a sandwich? Defend your answer.

I don’t usually spend a lot of time worrying about identifying what classification my food aligns with. As long as it doesn’t contain seafood or unidentified meat, I will usually try it. I enjoy pizza whether it is folded in half or flat. I would normally classify a calzone as a pizza over a sandwich, but when I googled it, I found that it fits the sandwich alignment chart as structural neutral and ingredient neutral. 

Well, she certainly is thorough. And that can only mean good things for Fluid and our clients — even if she isn’t exactly a powder junky.