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Marketing Benchmarks for Facebook, Twitter, and More!

12 Jan, 2016 McKell Naegle

Have you ever run a digital marketing campaign for a client and not really been sure if it was doing well or not? Surely your clients have seen reports and wondered a time or two if the many numbers and metrics you were reporting on were something to be happy about, or something to worry about. The aim of this post is to help clarify what is considered a “good” measure for various marketing metrics across various platforms. These stats are averages of industry, seasonality, and other variables.

Facebook Marketing | Fluid Advertising


  • Click Through Rate:
    • Display ads (right hand column ads): 0.04%
    • Newfeed Ad: 2.09%
  • Cost Per Click:0.27
  • Cost Per 1000 Impressions: $4.03


Twitter Marketing | Fluid Advertising


  • Click Through Rate: 1-3%
  • Cost Per Click (engagement): $0.50 – $4.00 (depending on targeting)
  • Cost Per 1000 Impressions: $3.50
  • Promoted / Sponsored Hashtag / Event: $200,000 per day


LinkedIn Marketing | Fluid Advertising


  • Click Through Rate: 0.02%-.09%
  • Cost Per Click: $2.00
  • Cost Per 1000 impressions: $6.00


Adwords Marketing | Fluid Advertising


  •  Click Through Rate: 2% (non-brand terms)
    • 15-20% (brand terms)
  • Cost Per Click: $1 – $2, with some keywords over $50


Now remember that theses are averages and they will vary from industry to industry. Averages will also change through out the year, as well as in different parts of the country. What’s important is to track your own averages across different platforms, and compare month over month to see if they are improving. If they are not, perhaps a ppc management company like Fluid advertising can help! Marketing really is a process of testing and re-testing. Test your best ideas, analyze the results, tweak it, and test again! These benchmarks can be helpful in showing you what you can consider an effective or successful campaign! 


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