In recent studies comparing internet usage from mobile devices and PC-based computers, reports indicate that mobile web usage will surpass PC based internet usage by 2014. Although mobile web only accounted for 1.26% of overall web traffic at the end of 2009, it is estimated to surpass desktop internet usage by 2014.
Why such a change?
Mobile internet is becoming more accessible to people with PDAs, Smartphones, and 3G phones so mobile web is becoming more of a medium for accessing the internet than the common PC based internet browsing. With many more people browsing via mobile devices, on average it has added additional traffic of 13% for leading mobile websites in the US.
One thing for companies to consider when creating their websites is whether or not it is mobile-friendly. Because there are so many different cell phone models with different browsers, screen sizes, and connection speeds, it is important for companies to be able to have a mobile-friendly website to capture a larger web browsing audience.
Here is a list of 7 tips for making your web site more mobile-friendly:
- Style for mobile
- Maintain visual consistency with the desktop site
- Minimize scrolling and page transitions
- Resize images for smaller screens
- Automatically detect mobile devices with user agent detection
- Rethink navigation
- Eliminate links that do not have a high mobile priority
- Add, or prioritize mobile-specific items
- Provide a clear path to the full site
- Don’t break links
- When linking to a different web page, show the exact content the user is expecting
- Present the visitor of your website of a mobile-optimized version after linking to the webpage
- Measure the mobile audience
- Know what devices are popular with your users
- Analyze traffic and lead generation