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Is Mobile Internet Usage Overtaking PC Based Internet Usage?

2 Jun, 2010 McKell Naegle

In recent studies comparing internet usage from mobile devices and PC-based computers, reports indicate that mobile web usage will surpass PC based internet usage by 2014. Although mobile web only accounted for 1.26% of overall web traffic at the end of 2009, it is estimated to surpass desktop internet usage by 2014.

Why such a change?

Mobile internet is becoming more accessible to people with PDAs, Smartphones, and 3G phones so mobile web is becoming more of a medium for accessing the internet than the common PC based internet browsing. With many more people browsing via mobile devices, on average it has added additional traffic of 13% for leading mobile websites in the US.

One thing for companies to consider when creating their websites is whether or not it is mobile-friendly.  Because there are so many different cell phone models with different browsers, screen sizes, and connection speeds, it is important for companies to be able to have a mobile-friendly website to capture a larger web browsing audience.

Here is a list of 7 tips for making your web site more mobile-friendly:

  1. Style for mobile
    1. Maintain visual consistency with the desktop site
    2. Minimize scrolling and page transitions
  2. Resize images for smaller screens
  3. Automatically detect mobile devices with user agent detection
  4. Rethink navigation
    1. Eliminate links that do not have a high mobile priority
    2. Add, or prioritize mobile-specific items
  5. Provide a clear path to the full site
  6. Don’t break links
    1. When linking to a different web page, show the exact content the user is expecting
    2. Present the visitor of your website of a mobile-optimized version after linking to the webpage
  7. Measure the mobile audience
    1. Know what devices are popular with your users
    2. Analyze traffic and lead generation

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