Our website uses cookies.

Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Privacy Policy.

Mobile apps: If you develop one, should you make it PAID or FREE?

24 Feb, 2010 McKell Naegle

This is an age old question for developers: Should my app be PAID or FREE?

Greg Yardley, CEO of Pinch Media, offers some statistics based on the 35 million+ downloads his iPhone app analytics startup has tracked.

For free apps, only about 20 percent of users return to use the iPhone app the first day after download.

Usage quickly declines from there.

By 30 days after download, less than 5 percent use the iPhone app.

The chart for paid apps (not pictured) shows a slightly steeper fall-off rate.

In short, there is a short period developers and marketers have to garner attention and revenue.

Garner’s advice: “Unless there is something inherent about the iPhone app that screams free, sell it.”

Also check out...

6 Jul, 2018 Kayla LeFevre Fluid Culture

Trail Etiquette: 10 Little Rules Anyone Can Follow

17 May, 2018 Dylan Kettering Web & Graphic Design

How To Think About Your Website As A Part of Your Marketing Mix

16 Jan, 2019 Kayla LeFevre Creativity

New Year, New Copy: How to Audit Your Site Like a Professional

Want to hit a button?

It's just a harmless contact page.