The marketing industry is always changing, and it seems to do it quickly. With new technologies and social platforms being unveiled almost weekly, marketing professionals need to reevaluate and change their marketing strategies often. With that said, lets take a look at the biggest changes in digital marketing.
It was just released that over 50% of Google’s searches come from a mobile device. Almost everyone has a smartphone, tablet, or even a smart watch. If you haven’t already shifted your focus to mobile platforms, it’s time. Mobile marketing will allow you to create a more personal relationship with customers.
While social media has been around for a while, there are some slight changes going on within it. Users are on multiple platforms, so you need to figure out how to reach them on all of them. Each user uses the different platforms for different things, so figuring how to effectively reach them on all platforms is a challenge. Also, organic advertising is becoming harder on social media due to site restrictions. Facebook wants to make you pay for just about every advertisement and is going to start limiting posts that are too promotional.
Content is one of the best ways to get site visitors. The caveat is that it needs to be good content. Customers are not going to want to read or look at content that is of no use to them. When you are creating your content, make sure you are tailoring it to you target audience. Using blogs, info graphics, or fun pictures are great ways to capture the attention of your customers. The faster you put out great content, the better. It will lead to more site visits and hopefully sales.
We need a bigger emphasis on user experience. This is something that should be taken into consideration for everything you do. A lot of customers rate a company based on the experience they had when patronizing it. If you make a customer’s experience great, whether it’s on the Internet or in person, they will want to come back. Instead of just making UX one of the last steps in a process, make it a part of every step. It will help in more ways than one.
These are where some of the bigger changes in the industry are taking place. Embrace them and learn how to do it better that everyone else. Also, don’t be afraid to hire an agency that has expertise in this. That way everything is done right and you can learn from them.