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Do’s and Don’ts for Increasing Engagement on Social Media

10 Sep, 2015 McKell Naegle

Creating a social media strategy can be a tricky new frontier for many advertisers. There are many techniques to gain followers and utilize the powerful social platforms, but more important than followers is gaining engagement from the followers you have. Engagement is taking followers one step closer to being a customer! In this blog post we will list the top “do’s” and “don’ts” to generate engagement on your social platforms!


Ask Questions

Make posts with relevant questions. Get feedback from your followers! You can ask their advice and opinions on what they think of your page and current trends or news topics, ask for suggestions for future posts, host a Q-and-A session, give your followers a chance to voice themselves!

Give Back

Respond to as many posts as you can! It may not be feasible to respond to all of them, but the more you interact the more personal follower’s connection with your brand will become. Comment and interact with other pages. If you want love, you got to give it!

Use Visuals

Visual posts are proven to generate more engagement. Give the people a visual representation of the message you want to convey! Pictures, video, infographics, GIFs, memes, and many other options all work well to generate engagement.

Host Contests and Giveaways

Few things will get people talking and engaging more than free stuff. Host contests or giveaways in which followers can submit their own pictures, posts, videos or whatever else may be relevant for you! This will get people excited and interacting. The larger the prize, the more people will participate in your contest!

You could even collaborate with other pages to get the word out about your contest. Working together with pages is a great way to gain exposure and network on social pages. If you can make allies with pages, your network opportunities grow exponentially.


Buy Followers

Regardless of the social platform you are operating on, there will surely be someone out there advertising that you can buy real followers for some price. Don’t do it. The followers are almost always fake, and when they are real they are likely not your target audience anyway. Also, these fake followers will inflate your follow count and not engage with your page. Nothing looks worse than a page with thousands of followers and virtually no engagement. 


Keep your posts genuine. Over-posting will feel like spam and annoy your followers. Find the best time of day to post, when your followers are checking their pages and are engaging the most often. Save your best posts to show at those times of the day to get the most results from them.

Over Self-Promote

We understand that you are using social media to grow and promote your business. Your followers even probably understand that, but they don’t want to be reminded of it all the time. If all you’re doing on social media is advertising, then you are wasting your time. Make social media more about the social and less about the revenues. This will help to build your brand loyalty with customers and they will connect with you on a deeper level.


Basically if you want high engagement on your social platforms you need to be honest, genuine, and sociable. After all, it is social media. That means the primary purpose is for interaction. Try to think of social media as a community outreach program more than and advertising platform. When done well, high engagement will lead to high brand loyalty and recognition.


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