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How To Market For Non-Profits

24 Nov, 2015 McKell Naegle

In this season of giving, we wanted to talk about non-profits. Specifically, we want to talk to non-profits. The world of a non-profit is hard. Often, you have to juggle many jobs and hold many titles. One of the most important things you can do to grow and raise money is to focus on marketing. We know that marketing for a non-marketer can be a daunting task, so we want to give you a few ideas to get started.




Some of the most important parts of a non-profit are online presence and SEO, which stands for search engine optimization. The process to completely optimize your site is a long one, and you might want to look into hiring a search engine optimization firm. However, there are some things you can do to get started.


First, you need to create an online presence. This includes setting up various social media accounts, the most important being a Google My Business account. If you set up an account, you can be featured on the local section of Google search results.


The next thing you need to do is be consistent in your branding. This is important not only for the SEO purpose, but also from the user side. Having a consistent listed address, professional-looking photos, complete contact information, and an active social profile is very important. Having a complete presence helps get your message to consumers with ease and simplicity.


Finally, an important part of your online presence is your reputation. This includes not only how your company looks online, but reviews users leave on your website, Google, and other review sites. It is important to push for reviews, either through emails, on your website, or on social media. It is important to receive positive reviews. However, it is key to understand that you will receive negative reviews as well. You need to do your best to address these and understand why users are unhappy.


Google AdWords


Google provides an advertising service called Google AdWords. It is an easy way to create and place advertisements across the web, either in Google search results on a website. The best thing about AdWords is the fact that it is free for non-profits. A non-profit that meets specific requirements receives $10,000 a month in free advertising.





Running the marketing for a non-profit is about much more than advertising. You need to produce content and push that content to a target audience. It is important to define a specific audience and speak to them. It is also important to consistently post content on your website and social media channels. Start by researching and creating a content marketing strategy and go from there.




In the end, one of the most important things a non-profit can do is to tell a compelling story that drives engagement. People need a reason to connect with your company, a reason to feel invested and to donate. Take careful time to craft a story and voice for your company and you will see success. These are only a few tips to get you started, but follow these and you’ll be on your way!

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