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How Ford Motor Company is effectively using social media

2 Mar, 2009 McKell Naegle


Fox Business News interviewed Mike Howard, COO of Kiwibox.com, and Scott Monty, head of social media for Ford Motor Company about social networking.

From advertising to interaction and viral, hear what they say about corporations and the social networking space.


Key quote from Monty:

We [Ford] are not interested in advertising on social networks, we are interested in getting in there and interacting with people.

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