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Do’s & Dont’s in Social

27 Oct, 2011 McKell Naegle

How important is Facebook, Twitter, and other social media to your overall business plan? What liabilities can you have if you enter the realm of social media, and what should you concern yourself about as a business owner or employee?

During this seminar (sign up at bit.ly/fluidlaw), Fluid Studio and John H. Rees of Callister Nebeker & McCullough will effectively demonstrate and explain social media strategies for business growth and increased sales, how to work online with growing legal issues, and how to avoid costly litigation or even sticky content issues with employees and followers. Mobile Applications, QR Codes, Email Marketing, Google Analytics and other important tips and tools will be presented and discussed as you orient yourself and your business with the growing demand for online and mobile content.

Why are we doing this?

Because we believe social and digital media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI).

• Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently.
• Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience.
• Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.
• Legal understanding – strengthen your brand online and avoid any legal issues, questions or lawsuits by creating your blog, profiles, and pages right the FIRST time.

About the Presenters:

John Dye and Phil Case of Fluid Studio have been longtime participants in social media realms and has helped numerous companies effectively incorporate social media into their overall marketing strategy. John and Phil will help you to understand appropriate strategies, tools, and industry trends while getting the most of your marketing money.

John Rees is a seasoned business lawyer with over 25 years of experience working with clients to develop strategies and solutions for complex legal challenges and managing legal risk, particularly for matters involving software and database licensing, branding and trademarks, copyrights, and complex business transactions.  John is a frequent lecturer and enjoys educating and training clients on how to solve their legal problems.

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