Google Analytics is a fantastic tool that every digital marketer should be using. While most people know how to look at basic traffic reports, few know how to create goals in Google Analytics. Goals can help you better understand site visitors and report on important metrics. Through Google Analytics goals you can track leads, newsletter signups, case study and white paper downloads, form submissions and many more.
We are on Fluid Advertising‘s website lets go to the contact page, and fill in the information right here and we submit it.
You can see the redirect page, is a thank you page. We have this specifically set up so that it would be easier to measure within Google Analytics.
From here, we want to go to Google Analytics. Click on Admin. Scroll over to Goals and then click New Goal.
There are four different types of goals that you can create within Google Analytics. You can do destination goals, which is what we are doing here kind of like a thank you page. You can do a duration goal, pages per screen or an event. We are going to call this Form Submission, click on Destination.
Right here, this equals, we are going to go back to the thank you page and grab everything after “.com” and paste that in right here.
Stick that in and then we can actually test it fairly quickly.
We can see right here already that it already has a conversion rate based on the last seven days of information. Now we can save this. This Form Submission here is the goal that we just created so we can see that the form submission goal is in there and then within the next few days as we receive more form submissions we can verify that this goal is working correctly. This has been a very quick and easy way to setup a goal in Google Analytics based off of the page URL.