I went to a conference a few months ago on web strategy and getting the best ROI on your web site. Part of the conference was y Sandra Niehaus, the author of “Web Design for ROI.”
The book talks about how billions of dollars in spending decisions are influenced by web sites. So why aren’t businesses more focused on designing their sites to maximize the Return on Investment?
Web design can do more than make a site look good. It can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
I’d highly recommend reading this book and learning how your web site decisions should have the same level of seriousness as other strategic business decisions. It’s as a critical role as Sales, Marketing, Legal or Finance.