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Passion For Growth: February Webinar Recap

18 Feb, 2016 McKell Naegle

What are you passionate about? Are your employees passionate? Are your customers passionate? These are some of the burning questions we discussed in this Month’s webinar.


This month, Fluid talked everything passion. Playing off the month of love, we decided to talk about a different type of passion — passion in the workplace. We were joined by Katherine Fife and Tony Mastracci, both of the Community Foundation of Utah, in addition to Fluid’s Dustin Cederholm.

What is Passion?

Webster definition: A strong feeling of enthusiasm or excitement for something or about something.

Fluid’s own advertising agency definition: The focus on emotional aspects of written copy to affect readers in a more personal manner; often consider the use of benefit-centric copy in place of feature-centric messages.

What Makes a Consumer Passionate?

It is very important to understand your customers and your target audience. What makes them tick? What do they respond to? Do your research and find out how you want to market, and how you want to appeal to customers. Find out what causes, people, and places are important to them. Look at the features of your company, but market the benefits.

How Can You maintain Your Passion and the Passion of Your Employees?

To help stay passionate, you need to make a plan. What do you want to work towards, what are your goals, and how can you accomplish them? If you have a solid road map for the future, you’re much more likely to stay motivated and positive. Ask your employees what they’re passionate about, and deliver on those passions. It isn’t always possible, but it is key that your company is centered in passion, and that you and those working for you share in that passion.

What If Your Product Isn’t Glamorous?

Sure, some products can yield themselves more easily to a more passionate audience. However, it’s all about how you present your company and product to potential customers. If you truly believe in it and show passion, that enthusiasm will be evident to everyone who interacts with your company. Work hard to make your product the best possible, and present it to others in a way that shows how much you care about it.

Is It Time for a New Job or Just a Recharge?

Oftentimes in the professional world, you reach a crossroad. Is it time to move on from a current job or industry? Have you lost your passion? This is a tough decision that only you can make, but there are some things to keep in mind. First, appreciate what you have. Don’t overlook the good things and things you love about your current company. Second, find what drives you and excel it. If that driving force is no longer present at your current job, it may be time to find out how you can rediscover it. Finally, take time to recharge. Find a good work/life balance, get inspired, and recharge. Sometimes you need a break, and that’s not a bad thing.

So, what drives your passion? Are there any display or digital ads that have driven you to be passionate about a certain product? Let us know what you’re passionate about and how you share that with others in the comments below!

Question & Answer

More popular webinars:

Guerilla Marketing 101
Goal Setting for Managers

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