Choosing the Fluid Ad of the Week is a fun and sacred rite employees here undergo to identify fantastic advertising. There aren’t any official guidelines when choosing the ad of the week. We search for commercials that are unique, innovative, or even downright absurd. We long for ideas that stand out from the crowd and don’t get lost in the digital shuffle.
Check out the clips below to see the ads we chose to highlight during the month of January.
#1 Oprah & Weight Watchers | If Not Now, When?
Hey, everyone. We want to wish you a happy New Year from Fluid. As a way to motivate you to start the year off right we invite you to check out Weight Watchers’ new ad featuring Oprah as this week’s Fluid Ad of the Week.
#2 Doritos | Crash The Superbowl
Welcome to the Fluid Ad of the Week. With the Super Bowl coming up, we wanted to talk a little bit about Doritos. Each year Doritos has a contest to choose their Super Bowl commercial winner. Check out the three videos and let us know which one is your favorite. For all three videos click here.
Our latest #AdOfTheWeek comes courtesy of Doritos. Check out the article with the 3 ads on Adweek, and let us know which one is your favorite in the comments below! http://www.adweek.com/news/advertising-branding/doritos-announces-3-finalists-last-installment-crash-super-bowl-168826
Posted by Fluid on Friday, January 8, 2016
#3 Frijoles E Fresca | Burglars Just Want Tacos
This week’s Ad of the Week features a taco shop in Las Vegas who cleverly turns surveillance video from a robbery into an advertisement featuring three men search for a taco for their mother. This ad has been viewed over 4 million times already and has generated huge publicity for the taco shop.
#4 Volkswagen | The Force
Hi! I am presenting this week’s Fluid Ad of the Week. This week we chose Volkswagen’s “The Force” commercial, which debuted in the Super Bowl a few years ago. With over 63 million views alone on its YouTube channel, there aren’t many people who haven’t seen it. One reason we love this is the magic it creates as you recall your own childhood.
#5 Nissan | Shoulders of Giants
Nissan name checks the competition in their new ad titled “Shoulders of Giants.” It has garnered more than two million views in the last seven days on YouTube. Don’t miss the stunning cinematography in this heartfelt ad that’s turning heads in the advertising industry.